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  • 1. Why did consumers file cases?
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  • 2. Why did businesses file cases?
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  • 3. Why did the FTC and state protection agencies file complaints?
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  • 4. Why do industry groups get involved in cases?
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  • 5. Why is the standard of proof lower for deceptive advertising to children?
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  • 6. Identify another vulnerable group and explain why there is concern that it might be more easily misled.
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  • 7. Does where a claim is filed --for example, with the FTC, the NAD, or a court-- seem to have any impact on results in these cases?
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  • 8. Do you think the penalties in these cases are sufficient negative incentives to stop these companies and others from being deceptive in the future?
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