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  • 1. What steps, if any, did the buyers take to address their dissatisfaction?
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  • 2. Why do you think consumers take action when they are unhappy with a purchase?
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  • 3. Why do you think some people choose not to take action to address consumer problems?
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  • 4. What was the result in each of the situations?
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  • 5. Was the consumer ultimately satisfied? Why or why not?
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